Use of Convention

My product uses convention by cutting the ingredients and step by step recipes as other food magazines would. The social groups that are represented are food  fanatics or people that are looking for new recipes during the holidays.

Marketing Plan

After reviewing marketing campaign from some other magazines my partner and I have formulated a marketing plan for our magazine. We plan on making an ad to put online to get our company name out in the world. We also have been discussing on making a digital email but, we feel that our magazine email ad might go into peoples junk or spam pile.

Target Audience

The magazine I am researching is Bon Appetit. My magazine has the same target audience as this magazine because they are both food fanatics or upcoming cooks that are interested in looking creative meals or just to find inspiration. They marked their products by having a website, podcasts and, they have a facebook page. When clicking on their website a pop-up appears to enter your email so you can receive promotions and notifications for their magazine. The podcast talks about the dishes they are making and the Facebook is used to make announcements of events and magazines they promote. The persuasive elements they are using makes their audience feel welcome by their videos and their facebook page simply looks appealing and clean.


 
 

Target Audience

The magazine I researched is from Food & Wine. Our target audience are similar be trying to bring individuals that are interested in food and how to make those recipes. How Food & Wine markets their magazine is through their website and their social media outlets. Their persuasive strategies are appealing to the public eye and wants. They make their pictures look high quality and good enough to want to eat the food and or make the dish. The media outlets they use is Instagram and Twitter.

Target Audience

The first magazine I am researching is Southern Living. Their magazine is focused on food and how to make certain dishes. Our audiences are very similar because we both are targeting people that are interested in food and learning how to cook easy meals/ snacks. How they market their product is by allowing the audience to following to their magazine and subscribing to their magazines. They also have a social media page where their audience can see more food recipes from the magazines, this way you don't have to keep a whole magazine or make a cook book they are all easily accessed online.