Target Audience

The first magazine I am researching is Southern Living. Their magazine is focused on food and how to make certain dishes. Our audiences are very similar because we both are targeting people that are interested in food and learning how to cook easy meals/ snacks. How they market their product is by allowing the audience to following to their magazine and subscribing to their magazines. They also have a social media page where their audience can see more food recipes from the magazines, this way you don't have to keep a whole magazine or make a cook book they are all easily accessed online.